Grace Choi was born in Shanghai and grew up in Hong Kong. She discovered her passion for the fashion industry at an early age and has experienced great success in modelling for over ten years.
While she was still at the prime of her modelling career, Choi had become a fashion show producer and created her own event planning company, Gorgeous Productions.
Choi established her own label, Yi-ming, in 2011. The name, Yi-ming, is derived from her name in Mandarin pinyin. She is fascinated with the distinctive style of oriental fashion cultures and aims to create a modern, chic interpretation of the East-meets-West style of ladies’ wear. After the first collection launched in 2012, Choi has received inspiring responses and had then been approached to design chinoiserie uniforms for two new luxury boutique hotels in Hong Kong and won popularity from the public. In 2014, Choi received the ‘40 Under 40 Award’ by Perspective Magazine.
In my designs, I have tried to reimagine the traditional cheongsam as a modern outfit, with a focus on the following elements: